Melanoid Exchange is offering the crowd an opportunity to invest in their mobile e-commerce/booking platform that makes online storefronts and shops for minority owned businesses. | Buy The Block

In four months, our two sided marketplace has provided over 300 small minority owned businesses with an online presence connecting them to thousands of shoppers daily.

 

What is Melanoid Exchange?

Melanoid Exchange makes e-commerce easier and affordable for small minority businesses struggling to adapt to the world of e-commerce. The goal of Melanoid Exchange's is to give many minority owned businesses an online prescence and an opportunity to sell to customers around the world. Our platform gives our vendors the ability to build customer relationships and rapport, a personalized online store or shop, receive payments immediately, collect and analyze transaction data, successfully market products to the world, and user-specific educational tools to succeed in the e-commerce market.

Download the app on Apple App Store 

https://apps.apple.com/us/app/melanoid-exchange/id1458983627

Download the app on Google Play 

https://play.google.com/store/apps/details?id=com.melanoid.exchange&hl=en_US

 

The Executive Team 

 

Jovante Ham, Co-Founder and CEO

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Jovante Ham is from the trenches of Fort Lauderdale (Broward County), Fl. He is a devoted believer, husband, father, entrepreneur, author, and motivational speaker. After getting in his share of trouble as an adolescent he found his saving grace, football. He was awarded a scholarship to play football at The Prairie View A&M University. He went on to graduate with a Bachelors of Science in Computer Engineering and pledge Kappa Alpha Psi Fraternity Incorporated. His career would begin after college with a job working for Lockheed Martin as an Aerospace Engineer. While working full-time and a father full-time he completed his Masters of Engineering Management from Arkansas State University in 11 months of graduating with his bachelor's. Working in Coporate America allowed him to discover his purpose as a best selling author of his own life novel called The Hood Scholar. The novel details  his journey from the harsh environment in Broward County to his recent successes as an entrepreneur, giving all Glorty to God.  Jovante resigned as an aerospace engineer to commite fully to Melanoid Exchange stating "It's go hard or go home!" 

Purchase your copy of The Hood Scholar, today! 

https://melanoidexchange.com/vendor/mxchnge/

 

Darsha Carter, Co-Founder and COO

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Darsha Carter is from Dallas, Texas. She is a believer, wife, entrepreneur, mental health advocate and a psychiatric registered nurse. Darsha grew up in a family full of entrepreneurs and was business savvy from the start. She played a pivotal role in her family owned print shop overseeing operations in Dallas, TX. She attended Texas Woman’s University where she pledged Delta Sigma Theta Sorority Incorporated, founded and chartered the first Black Student Association and graduated at the young age of 22. She plays a pivotal role in the day to day operations of Melanoid Exchange as an expert on business operations.

 

Why Melanoid Exchange?

Feburary 2019 there was a boycott of designer brand Gucci that took place as a result of them using blackface on a sweater. To put things in to context, blackface gains it's orgins from "white performers who darkened their skin with polish and cork, put on tattered clothing and exaggerated their features to look stereotypically "black." The first minstrel shows mimicked enslaved Africans on Southern plantations, depicting black people as lazy, ignorant, cowardly or hypersexual. (CNN.com)" So, for this notoriously African American supported designer brand to vcreate such an offensive design, many called to do away with designer brands and buy from black businesses.

Jovante and Darsha decided to participate in the shop local African American owned businesses and soon found it to be less empowering and more of a task. They would visit flea markets, vendor fest, and small pop-up shops but could not remain consistent with the vendors they loved the most due to their lack of online precence. Many of those same vendors stated that they could not afford the maintainece of an online presence and doubted that they would ever go towards it just because they felt it was uneccesary.  The concerned couple began to think "how can we make this easier?"  Jovante, saw the same type of disadvantages minority serviced based businesses were facing with the location based booking platforms available to them. Many could not afford the platforms resulting in a lack of exposure to possible customers. Melanoid Exchange was birthed from the concerns of minority owned businesses in the service and product base industries.

 

Problems

56 % of 11 million small minority owned businesses lack an online presence i.e online storefront, website, or online marketing. (source: digital.com)

Minority Businesses who lack an online presence or operate in overly saturated marketplaces i.e Etsy or Ebay (e-commerce) and Booksy or Syleseat (location based booking) suffer from a lack of customer retention, the ultimate demise of small businesses.

High Failure Rate    

          37% due to Poor online marketing

          35% due to lack of onlie visibility

          32% due to running out of money

          29% due to lack of education

 

Melanoid Exchange is the Solution!

In four months, our two sided marketplace has provided over 300 small minority owned businesses with an online presence connecting them to thousands of shoppers daily.

Both products and serviced based businesses exist to meet the needs of customers. Our platform gives our vendors the ability to build customer relationships and rapport, a personalized online store or shop, receive payments immediately, collect and analyze transaction data, successfully market products to the world, and user-specific educational tools to succeed in the e-commerce market.

 

Our platform is needed!

We are needed and there is a space for us...

In 2019, there were 11 million US minority owned businesses. (source: sba.gov)

Only five years from now minority owned busiensses will be the majority amongst all US small businesses. (source: mscnbc.com)

Currently, minority owned businesses have a 90% failure rate within the first 120 Days of going online.

 

Market Size

$601B is the revenue made by online US Small Businesses in 2019. This is our availiable market.

$181B is projected to be made by minority e-commerce businesses. This is our serviceable market

$80B is the revenue made by online US Minority Business in 2019. This is our obtainable market. 

 

 

Our Unique Business Model

Melanoid Exchange has a very unique business model broken down into  tiers: transaction fees, subscriptions, and ad space.

6% fee for eCommerce transactions

2.5 % fee for booking transactions

$4.99/month for Location-Based Booking users.

$6.99/month Marketing Tool to gain maximum exposure to the business. 

AD Space pricing set based on set equation (Contact us for interest in AD Space at [email protected])

Optional:

$50 startup package including items necessary to be successful as a new entreprenuer in e-commerce/online industry.

 

We are the only platform tailored with resources for minority owned businesses and the most affordable. View our competitor analysis chart below.

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Two-Sided Marketplace

Here are our some of our key features for both the marketplace and location based booking. 

Be sure to download our app and visit our website today!

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Current Traction  

13,000 app downloads

300+ active vendors

1,000 subscribed customers    

2+ Million Social Media          

This is only the beginning, we just hard launched in late October 2019! With your help it is only going to increase.  

 

Invest in Melanoid Exchange

We have started our seed round funding stage by way of equity crowdfunding. Shares are currently at $0.55 in the form of a SAFE with a $3.5 million valuation cap. We are raising the money to assist us in our efforts to change the lives of minority owned businesses across the world. Melanoid Exchange has a goal to have thousands of minority owned businesses making profit and creating generational wealth for years to come. As you can see, Melanoid Exchange is the future and we believe allowing the public to invest first falls directly in line with our goal to make things easier and more accessible for ALL! 

 

Documents

Pitch Deck

Offering Memorandum

Financial Statement

Operating Agreement

SEC fIling 

 


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Melanoid Exchange makes e-commerce easier and affordable for small minority businesses struggling to adapt to the world of e-commerce.

Jovante Ham
4606 FM 1960 RD W, Suite 400

Funded: $50,200.00
Minimum Goal: $15,000.00
Maximum Goal: $107,000.00

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Cancellation/Refund Policy

A BlockVestor may cancel any investment up to 48 hours after clicking the "Invest Now" button and receive a refund of such investment without any fees or penalties for any reason. A BlockVestor may cancel his or her investment for any reason up to 48 hours before an offering's close and receive a full refund of such investment without any fees or penalties by sending an email to [email protected] with the subject line of "Investment Cancellation" and identifying the particular investment to be canceled. Refunds will be processed within (24) twenty-four hours.