An estimated 60-80 percent of all doctor visits are related to stress and a          factor in the leading cause of death of heart disease, cancer, stroke, lower                respiratory disease, and accidents. In addition, according to Peter Schnall’s            Unhealthy Work, stress has exploded into a $1 trillion health epidemic.

The Journey

David McCullar is the founder and creator of three wellness business enterprises:

Neuro Fitness Center

Inception-Farmington Hills

Enhanced Potential

In 2006, David’s personal journey began with addressing symptoms of anxiety which led him to neurofeedback (brain training) as an alternative to traditional prescription medication. His own success with brain training and the desire to help others led him to establish Neuro Fitness Center in 2006 in Southfield, Michigan and in 2016 another Neuro Fitness Center office in Ann Arbor, Michigan.

In the later part of 2016, David re-envisioned Neuro Fitness Center into the Inception-Farmington Hills, in Farmington Hills, Michigan, a distinguished 3,500 square-foot facility with several researched-based modalities that provide a synergistic approach to help reduce stress-related symptoms.

Our Mission is to help individuals overcome past,  present, physical and emotional limitations to enhance potential and triumph in the game of life.

The uniqueness of Inception-Farmington Hills, Michigan is that it is a 

“21st Century Mental Health Gym” with the philosophy of combining several different stress relief modalities under one roof.

Inception-Farmington Hills also provides the brick and mortar proven model and foundation for creating the other businesses enterprises that will be operated under Enhanced Potential.

Below is a short description of the research-based services being offered at the Inception-Farmington Hills, Michigan office.

OUR Maximum Leverage Formula

21st Century Technology Services 

                     Neuroptimal Brain Training

NeurOptimal neurofeedback also known as brain training, was created in the 1960s based on premise that when we experience a stressful event our brain goes into a stress pattern to help us survive also known fight/flight or freeze. If our brain is stuck in that pattern, we may experience depression, anxiety, lack of sleep, etc.

NeurOptimal, an advanced internationally known neurofeedback system with years of research, works with your brain in real time as well as the central nervous system to quickly and safely deliver impressive results decreasing symptoms of ADHD, anxiety, depression, PTSD, sleep disorders, etc.

             Floatation Therapy

Floatation Therapy is a zero-gravity and sensory deprivation experience that enables the mind and body to truly and thoroughly rest. Also known as Restricted Environmental Stimulus (REST), floatation therapy is achieved using a solution of Epsom Salts and water maintained at body temperature. By making us feel less threatened, anxious, and stressed, floating enables us to cope with the same stressful situations that might otherwise have impaired our health. Benefits include better sleep, relief from pain, etc.

              Magnesphere

 The Magnesphere™ system, created by Magneceutial ™ Health is a whole-body immersion system registered as a class one medical device (lowest risk). The Magnesphere™ system uses very precise, extremely low-level electromagnetic fields (EMF) to enhance feelings of relaxation to address chronic stress which is thought to play a key role in many different diseases or conditions. A reduction to chronic stress and an increase in relaxation helps clients cope with pain, inflammation, as well as mental and emotional disorders.

                                 Far Infrared Sauna

is another modality used to relax and reduce stress. According to many health professionals such as the New York Times best-selling author and fitness expert Jorge Cruise, the more stressed you are, the more cortisol your body produces. Scientific evidence shows that infrared sauna therapy helps the body maintain healthy levels of cortisol. Other benefits include weight loss, pain relief, improved circulation, etc.

                              Halo Therapy (Salt Box)

also known as salt therapy began in the mid-1800 and is a holistic method that reproduces the natural microclimate of a salt cave by dispersing saline aerosol in a high concentration in a room. The dry salt aerosol in the room plays an important role in the relief of health problems and is used for patients with respiratory problems and skin conditions. It is reported stress is a major cause of asthma.  In addition, according to the CDC, asthma is a serious health and economic concern in the United States with a cost of $56 billion in the U.S. each year. Thus, the salt box is an integral part of the services offered. 

   The Inception-Farmington Hills, brand and model will be               expanded at the regional, national and international levels           through several business opportunities within the next three                                          years as follows:

      New Inception Facility and Headquarters  (2019)

For the past decade, downtown Detroit has witnessed a rebirth through private  sector investments, including an expected $150 million commitment from JP Morgan Chase by 2019. In addition, at least twelve additional new projects are expected to be completed by 2023. Because of this revitalization, thousands of newcomers will work and live in Detroit.

• Thus, this is an opportune time to build another start-of-the-art Inception Facility and headquarters in downtown Detroit to address the stress levels of the growing population in that area. This facility will feature our unique combination of advanced technologies and modalities to combat stressful work and lifestyles.

                                  Franchising (2021)

Franchising (2021) Enhanced Potential will offer the Inception model as a proven concept      through franchising to reach passionate     mind-body enthusiasts that want to bring   this opportunity to their communities       nationwide. With its unique combination of   wellness modalities, the Inception model   will provide health-conscious entrepreneurs   an opportunity to provide premium services   while being supported by the Franchisor.   Franchisees will have an opportunity to take   advantage of online merchandising as well.

                 Corporate wellness programs (2020)

 Along with an emotional toll, prolonged job-related stress can drastically affect a worker’s physical health. If left unchecked, job stress may contribute to health problems such as high blood pressure, heart disease, obesity and diabetes leading to low productivity and/or increased absenteeism. We have an unprecedented opportunity to bring the NeurOptimal (brain training) neurofeedback mobile unit to the workplace throughout the metro-Detroit area to reduce stress levels and promote healthier employees. Thus, brain training will be provided on-site to workers before/ after work and during lunch breaks.

       State-of-the art wellness scheduling, marketing                       and communication software platform (2021)

 Currently, Inception-Farmington Hills utilizes eight different software platforms for scheduling, marketing automation, communications and more. David McCullar’s work experience with various software programs and expertise in the technology field led him to realize the downside of having different software companies is they don’t communicate with one another and they are expensive, costing over $9,500 a year. To address this issue, we will create a cost-effective business automation software that eliminates the need to interact with eight different software platforms by incorporating the best features into one software program.

                                    Executive Team 

David McCullar 

is the CEO and driving force behind expanding the footprint of the Inception brand, model and philosophy. David has a technical background and 12 years of experience as a business owner in the alternative health and wellness arena. He is the visionary that built two new wellness Neuro Fitness-Ann Arbor, Michigan (2016) and Inception-Farmington Hills (2017) within a one-year time frame. David has an entrepreneurial mindset with a strong understanding of finances, developing marketing strategies, outstanding leadership skills, analytical abilities, problem-solving skills and excellent communication and public speaking skills.

Tina McCullar 

is the CFO/COO with over 20 years of work experience in the business setting and holds a bachelor’s degree in Business Administration and a master’s degree in Social Work. Tina is extensively involved with creating all aspects of each business and has a strong business and financial acumen. Tina exhibits exceptional organizational and finance skills and has been instrumental in creating business plans, financial documents, developing human resource policies and procedures, training manuals and, establishing the operational infrastructure for daily operations.  

                    Invest in Our Company Today!

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The wellness industry is expanding as more and more people seek alternative solutions to pharmaceutical treatment in coping with stress. It is reported that researchers at the Center for Social Epidemiology want to “get stress out of the back alleys of personal agony” and establish public policy to address it.

We are already on board with this goal because of our vision, expertise in building and managing wellness facilities, and have plans in place for Enhanced Potential to expand the foundation already laid with Inception-Farmington Hills, philosophy, model and brand. 

“There is a difference between knowing the path and walking the path”.

The Matrix

This is your opportunity to invest in Enhancement Potential and walk this path with us.

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