Victor George Spirits, LLC (which will be referenced as VG) a Florida Limited Liability Company specializing in the wholesale, export and distribution of alcoholic beverages was created from the vision of Victor G. Harvey Sr., a South Florida businessman in which distilled spirits, marketing, music, sports, entertainment and promotions are the background of his entrepreneurial success. This focus and vision had one goal in mind from the onset, become THE NEXT BILLION DOLLAR LIQUOR COMPANY.
Mr. Harvey launched his first brand, V Georgio Vodka in 2008 with astounding success becoming one of the fastest growing vodka brands ever in the state of Florida and expanding into multiple states and exported to over ten countries.
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VG has dedicated a fixed 15% towards marketing in year 1. This is because of existing accounts we are able to keep the marketing costs down. In years two through four 20% of gross revenues will be committed to the marketing budget. The goal of marketing efforts is to create market awareness and customer loyalty. To accomplish this goal VG will employ both inbound and outbound strategies. Inbound marketing consists of strategies focused on drawing distributors and customers in to the company and its’ products. Many consumers use the internet and related media to explore options, learning about products and services that meet their needs.
Although some traditional marketing and advertising will be used, the bulk will come from other areas such as:
➢ Social Media
➢ Established Relationships
➢ Cable television advertising
➢ Parties and events
➢ In store promotions and tastings
➢ Customer integration
VG will employ tools such as email marketing, company blogging, content publishing, search engine optimization, social media and social networks.
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VG’s competitive edge is as follows:
• We use nothing but the finest American and gluten free ingredients utilizing a patented purification process hence delivering a smooth taste and silky finish.
• We are able to provide our customer an Ultra-Premium product at a premium price. This is largely due to our innovative marketing approach and significantly lower overhead cost.
• Extremely appealing packaging along with point of sale materials.
• The “Victor G. Harvey” Story
• African American owned
• Celebrity appeal and endorsements
• Keen to lifestyle and marketing campaigns
In 2019, Victor George plans include building a 5000 sq ft distillery in Fort Lauderdale, FL. in which development plans are underway.
Minimum Raise: $107,000
Maximum Raise: $1,070,000
Number of Shares: 2140
Price per share/unit: $500
Minimum Investment: $500
Company Estimated Valuation: $1.8 Million
Victor G. Harvey, C.E.O.
Instagram for Company: @vgvodka
Instagram for Victor Harvey: @iamvictorgeorge
"It's all about the story"
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