The momentum of Roots & Vine Produce and Cafe as they sprout up in food deserts across the country will quickly make the new startup a household name. Inserting themselves into blighted communities and providing fresh produce, bulk dry goods and essentials in areas that need it most.

 MARKETING PLAN

Roots & Vine Produce and Cafe Inc., is a start-up aiming to revolutionize the convenience store concept. Connecting Farmers To People and Reconnecting People With Real Food. Our core mission is to target and eliminate food deserts in blighted neighborhoods, create jobs for the communities we serve as well as specialized franchise opportunities. We are dedicated to building relationships with family farmers nationwide to supply our locations, that will increase their bottom line and provide Roots & Vine Produce and Cafes with the best quality produce available. Offering communal space alongside the store gives each location the possibility to connect with people of the community, host workshops, classes, food demos and healthy dialogue with customers to introduce to them healthier food options, recipes and solutions to reduce food related illnesses such as diabetes, heart disease and obesity.

Roots & Vine Produce and Cafe; Inc., is spearheaded by Ms. Ena Jones, a single mother of 3, born and raised on Chicago's south side. She is also a DeVry University student majoring in Business, Marketing and Advertising. She is a caterer and seasoned entrepreneur twenty years and counting. She is also a self-published writer & owner of Everyday Butterfly Home Spa Collection a self-care product line of 100% natural and organic ingredients.

Roots & Vine Produce and Cafe; will revolutionize the convenience store one zip code at a time. It should be a basic human right to eat quality food instead of food like products that are available at almost every turn. The rate of food deserts nationwide is an epidemic, the USDA acknowledges this with a lengthy map of the nationwide shortage of access to real food.  All of these areas are an ideal location for Roots &Vine Produce and Cafe.

There is more fruit in a rich man's shampoo, than on a poor man's plate.

     COMPETITIVE EDGE

Our health is directly correlated to the foods we eat. It should be just as easy to get a fresh produce or bulk dry goods at reasonable prices from the corner store, just as easy as it is to get genetically modified chips, chemical laden drinks and years old canned goods. If we continue to eat food like products we will continue to suffer from food related illnesses such as diabetes, heart disease and obesity. We must eat beyond the basic apple a day, concentrated orange juice that is truly orange flavored water and industrialized citric acid, unGodly bleached and blindly enriched grains. We must return to real food!

For this reason we turn to our great Family Farmers! They possess the artillery and Roots & Vine Produce and Cafe will be the boots on the ground to fight the war on health in our communities.

The magnitude of this business plan is HUGE!! Our communities are in dire need of healthy food and our family farmers need economic stability to continue to produce great harvest. Roots & Vine Produce and Cafe will be the farm to kitchen table catalyst our families need for optimal health.

Cafe in our stores offers the community an environment where they can come to connect, network, learn, share and obtain information to utilize with their family and peers.

Huge conglomerate grocers appeal to the wealthy offering quality produce at premium prices that the average 99% of the population cannot afford. Our target market is low to moderate income families. According to the United Stated Department of Agriculture the access to food especially healthy food is scarce. (Food insecurity data conference https://youtu.be/QRUZIFuCUG8

#GREENTABLETALKS check our website for food demos, workshops and classes

GreenTableTalk.org

 Fresh Produce Supplied By Black Farmers, Co-ops & Urban Growers

Revolutionizing Convenience One Zip-Code at a Time

Roots & Vine Produce and Cafe along with family farmers nationwide, will bring the freshest produce, bulk dry goods and essentials to blighted neighborhoods, eliminating food deserts one zip code at a time! Cross marketing with our vending farmers in all our stores and on our sites will let customers know exactly who's growing their food. While great things Are cooking in the cafe, join us in healthy dialogue around or Green Table Talk sessions, share, get informed and experience new flavors that will heal the spirit of all the communities We touch. ❤ Here is a complete list of Black Grocery Stores and Farmers Markets

FUTURE HOME OF ROOTS & VINE PRODUCE AND CAFE, INC

The dimensions are 30x125 (3750sq ff). Our plans to build a second storey will increase our square footage to 5050 sq ft.

THE FUTURE 

         ACHIEVING GROWTH THROUGH FRANCHISE MODEL 

Roots & Vine Produce and Cafes, will be cashless transactions, which will offer security in the most challenging communities. Being cashless offers an advantage of inventory control and up-to-the-minute profit and loss for each location for true data analysis. Minimal startup investment for each 3000 square foot (or less) location should not exceed $175k the annual gross return on investment estimates to exceed $250k. Our franchise model is one-of-a- kind. Franchise opportunities will give deference to people within their communities who will work for up to 36 months as a salaried partner into store ownership. 

  ROOTS & VINE PRODUCE AND CAFE, INC 

Our projected sales are between $150,000 tru $250,000

These numbers are based on average ticket of $12 x 40 sales= $480 per day

$480x6 days= $2880 per week $11,520 per month $138,240

These numbers could easily double.

Our food cost are low because everything is fresh made. No prepackaged food.

Our yearly expenses is estimated to be 53.

RATE OF RETURN (ROI)

Based on these modest projections, we can offer 10% annual dividends per investment of $100.

   INVESTMENT OPPORTUNITY

Minimum Raise: $32,000

Maximum Raise: $107,000

Number of Shares: 5350

Price per share/unit: $20

Minimum Investment: $100

Company Estimated Valuation: $215,000

 OPEN TO EVERYONE 

Connect with Roots & Vine Produce and Cafe,Inc

Facebook: Roots & Vine Produce and Cafe 

Facebook Group: Green Table Talk

Twitter: RootsVine

Instagram: rootsvineproduceand

Website: https://rootsandvineinc.com/

    BUYING BACK THE BLOCK 

          Our Accomplishments

WE WON!!!! $5000 BUSINESS PLAN COMPETITION IN CHICAGO!!

      CORPORATE STRUCTURE 

Ena Jones  President / CEO

20+ year Entrepreneur, Chef and Herbalist

LinkedIn Profile

Executive Operations Manager

Kenyatta Draper

LinkedIn Profile

Kenyatta Draper has 10+ years experience in procurement sourcing. Her past roles involved integrating long-term sourcing strategies focused on cost control and process improvements for the delivery of goods and services. With this experience comes vendor management responsibilities where Kenyatta managed thousands of vendors nationwide, ensuring dependable Time-to-Market deliveries.  Her unique experience makes her a perfect fit for our  operations manager for Roots and Vine Produce & Cafe.

Chazity Freeman

Green Table Talks Project Coordinator

Over 6+ years experience in Non-Profit work, President & CEO of The Love Of She NPO, Community Organizing and Planning

LinkedIn Profile

Trevesia Bible

Project Coordinator/ Advisor

LinkedIn Profile

Strategic Farming Advisor

Shelley Mathews

LinkedIn Profile

https://www.fullcircle26inc.com/new-page

Syron Smith

National Community Advisor

Founder of Block Club Union Inc., an organization that targets troubled communities nationwide, block by block. U.S. Navy Veteran,  highly organized, self-starter with the ability to handle multiple priorities at once.  Strong verbal and written communication skills.  A collaborative, team player with great initiative, superior judgment, professionalism and committed to building better communities.

LinkedIn Profile

Mykaylah Goodman

Executive Assistant/ Project Assistant

LinkedIn Profile

Business Advisor 

Shelby Parchman

InUrban Strategies

LinkedIn Profile

Affiliated Organizations

https://www.sunshineenterprises.com/

https://www.fullcircle26inc.com/school-community-partners

DOCUMENTS

Executive Summary

By-Laws

Subscription Agreement

Offering Memorandum

PR

Pitch Deck

SEC Filing

Financial Statement