Connecting Farmers to People & Reconnecting People To Real Food
LIGHTWEIGHT CONTENDER IN THE BATTLE FOR CONVENIENCE OPENS TO BE A HEAVYWEIGHT IN THE GROCERY MARKET
The momentum of Roots & Vine Produce and Café as they sprout up in food deserts across the country will quickly make the new startup a household name. Inserting themselves into blighted communities and providing fresh produce, bulk dry goods and essentials in areas that need it most.
MARKETING PLAN
Roots & Vine Produce and Café Inc., is a start-up aiming to revolutionize the convenience store concept. “Connecting Farmers To People & Reconnecting People With Real Food.” Our core mission is to target and eliminate food deserts in blighted neighborhoods, create jobs for the communities we serve as well as specialized franchise opportunities. We are dedicated to building relationships with family farmers nationwide to supply our locations, that will increase their bottom line and provide Roots & Vine Produce and Cafés with the best quality produce available. Offering communal space alongside the store gives each location the possibility to connect with people of the community, host workshops, classes, food demos and healthy dialogue with customers to introduce to them healthier food options, recipes and solutions to reduce food related illnesses such as diabetes, heart disease and obesity.
Roots & Vine Produce and Café Inc., is spearheaded by Ms. Ena Jones, a single mother of 3, born and raised on Chicago’s south side. She is also a DeVry University student majoring in Business, Marketing and Advertising. She is a caterer and seasoned entrepreneur twenty years and counting. She is also a self-published writer & owner of Everyday Butterfly Home Spa Collection a self-care product line of 100% natural and organic ingredients.
Roots & Vine Produce and Café will revolutionize the convenience store one zip code at a time. It should be a basic human right to eat quality food instead of food like products that are available at almost every turn. The rate of food deserts nationwide is an epidemic, the USDA acknowledges this with a lengthy map of the nationwide shortage of access to real food (https://www.ers.usda.gov/data-products/food-access-research-atlas/), All of these areas are an ideal location for Roots & Vine Produce and Cafés.
“There is more fruit in a rich man’s shampoo, than on a poor man’s plate.”
ENA OVER 25 YEARS IN BUSINESS
COMPETITIVE EDGE
Our health is directly correlated to the foods we eat. It should be just as easy to get a fresh produce or bulk dry goods at reasonable prices from the corner store, just as easy as it is to get genetically modified chips, chemical laden drinks and years old canned goods. If we continue to eat food like products we will continue to suffer from food related illnesses such as diabetes, heart disease and obesity. We must eat beyond the basic apple a day, concentrated orange juice that is truly orange flavored water and industrialized citric acid, unGodly bleached and blindly enriched grains. We must return to real food!
For this reason we turn to our great Family Farmers! They possess the artillery and Roots & Vine Produce and Café will be the boots on the ground to fight the war on health in our communities.
The magnitude of this business plan is HUGE!! Our communities are in dire need of healthy food and our family farmers need economic stability to continue to produce great harvest. Roots & Vine Produce and Cafés will be the farm to kitchen table catalyst our families need for optimal health.
Cafés in our stores offers the community an environment where they can come to connect, network, learn, share and obtain information to utilize with their family and peers.
Huge conglomerate grocers appeal to the wealthy offering quality produce at premium prices that the average 99% of the population cannot afford. Our target market is low to moderate income families. According to the United Stated Department of Agriculture the access to food especially healthy food is scarce. (Food insecurity data conference https://youtu.be/QRUZIFuCUG8 ).
MONTHLY FARMERS MARKET
SOURCING PROUCE FROM BLACK-OWNED FARMERS NATIONWIDE
Roots & Vine Produce and Cafe along with family farmers nationwide, will bring the freshest produce, bulk dry goods and essentials to blighted neighborhoods, eliminating food deserts one zip code at a time! Cross marketing with our vending farmers in all our stores and on our sites will let customers know exactly who's growing their food. While great things Are cooking in the cafe, join us in healthy dialogue around or Green Table Talk sessions, share, get informed and experience new flavors that will heal the spirit of all the communities We touch. 
Here is a complete list of Black Grocery Stores and Farmers Markets.
THE PRESENT
The dimensions are 40x40 (1600sq ff). There's also 200 sq ft upstairs which brings the total sq ft to 1800.
THE FUTURE
ACHIEVING GROWTH THROUGH FRANCHISE MODEL
Roots and Vine Produce and Cafés, will be cashless transactions, which will offer security in the most challenging communities. Being cashless offers an advantage of inventory control and up-to-the-minute profit and loss for each location for true data analysis. Minimal startup investment for each 3000 square foot (or less) location should not exceed $75k the annual gross return on investment estimates to exceed $250k. Our franchise model is one-of-a- kind. Franchise opportunities will give deference to people within their communities who will work for up to 36 months as a salaried partner into store ownership.
ROOTS & VINE PRODUCE AND CAFE, INC
PROJECTIONS
Our projected sales are between $150,000 tru $250,000
These numbers are based on average ticket of $12 x 40 sales= $480 per day
$480x6 days= $2880 per week $11,520 per month $138,240
These numbers could easily double.
Our food cost are low because everything is fresh made. No prepackaged food
Our yearly expenses is estimated to be 53%
RATE OF RETURN
Based on these modest projections, we can offer 10% annual dividends per investment of $100.
INVESTMENT OPPORTUNITY
Minimum Raise: $107,000
Maximum Raise: $507,000
Number of Shares: 5350
Price per share/unit: $20
Minimum Investment: $100
Company Estimated Valuation: $160,000
OPEN TO EVERYONE
Connect with Roots and Vines
Facebook: Roots and Vines Produce & Cafe
Facebook Group: Green Table Talk
Twitter: @RootsVine
Instagram: rootsvineproduceand
Website: https://rootsandvineinc.com/
BUYING BACK THE BLOCK
Property Equity Stake
This offer includes equity ownership in 1038 W 103rd St is a multi-family home in Chicago, IL 60643. This 2,016 square foot multi-family home sits on a 3,250 square foot lot and features 2 bathrooms. This property was built in 1908. Nearby schools include Garvey M Elementary School, Julian High School and United Educational Cultural Academy.
CORPORATE STRUCTURE
Ena Jones
President / CEO
Secretary
Mykaylah Goodman
Advisor
Shelby Parchman
InUrban Strategies
DOCUMENTS
Roots & Vine Produce and Cafe will debut its Grand Opening on Chicago’s South Side in the Morgan Park Community, offering a WiFi friendly cafe and a weekly farmers market. (Reg CF) (Everyone)
Roots & Vine Produce and Café Inc [Equity Offer] [$20 Per Share]
2016 W. 119th Street, Chicago, IL 60643
$7,500.00 raised of $107,000.00 Goal
- 165 Days left
- 22 Investors
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8 Comments found
Raetoria
1 week agotoshira
1 week agoMoe
2 weeks agoEna Jones
4 weeks agoThis is truly about US our families and the health of our community.
Follow our progress here #BuyTheBlock.com
Add to the discussions on Facebook with our #GreenTableTalk
Your Greatest support is joining our this company by purchasing shares, Sharing this link and Continue to urge our family and friends to Eat well is to Be Well.
Continued Blessings Everybody 💕💕
I Love You Back 🍴
Ena Jones
4 weeks agoThis is truly about US our families and the health of our community.
Follow our progress here #BuyTheBlock.com
Add to the discussions on Facebook with our #GreenTableTalk
Your Greatest support is joining our this company by purchasing shares, Sharing this link and Continue to urge our family and friends to Eat well is to Be Well.
Continued Blessings Everybody 💕💕
I Love You Back 🍴
Ms. Hendricks
1 month agoPeace be with you.
David Woods
1 month agoMichael Williams
1 month ago